How to grow your Instagram followers the “organic way”
Social media plays a great part in growing your brand digitally, especially if you are new and taking baby steps in promoting your brand.
Of course, almost every brand has a Facebook page, but what about an Instagram account?
According to Instagram, 80% of accounts follow a business on Instagram. And there are over 500 million Instagram accounts that are active on a daily basis. Imagine how many users your brand can reach out to via this social media platform?
So how do you reach out to these users via your Instagram account?
Here are a few things to observe:
Make sure your content on your Instagram is consistent, or tells a story or your brand. There are a few way you can make your content work. Because Instagram is a photo-based social media platform, what your followers first see when they visit your Instagram account are the photos on your account. So be sure that your Instagram page is aesthetically attractive and interesting.
Say you’re running a travel agency, and you want to gain more followers on your Instagram. Your Instagram account should be filled with pictures of breathtaking images of to attract these wanderlust followers.
If your brand is selling designer goods, bombard the page with all the pretty designer clothes and bags and shoes.
Make your content as relatable to your brand as possible, you catch the drift.
Source: Instagram @oreo
Make your feed aesthetic
Once you have your content ready, it’s time to prosecute them in the best way you can.
Creating content may be easy, but making the content look beautiful and aesthetic as a whole is a challenge.
You can start by going with a theme.
If your brand has a primary color, make use of it as your primary colors in your theme. A few common colors that are bound to attract the eyes are red, yellow and blue.
Bear in mind; different themes attract different followers. Hence, a black and white feed will attract followers who are into artistic and dark mood themes.
If you’re planning on using filters on your pictures, make sure your filters are always consistent.
This will create an automatic theme for your brand and followers like consistency and uniformity in a feed.
A theme can easily attract the attention of a user if it’s so aesthetically presented that the user will not hesitate to hit the “Follow” button.
So before you start posting your content, make sure you plan your theme colors, filters and also mood before you start.
Strong hashtag game
10 years ago when you see #, you call it the “pound button” on your phone dial screen. Show this symbol to the kids now and they’ll laugh at you for calling it the “pound button”.
The hashtag was introduced and used back in August 2007 by Chris Messina, a techie from San Francisco and a former Google developer, on Twitter.
Read about the “origins of hashtag” here.
Now hashtag is so heavily used in all social media platforms.
Why is a hashtag so important?
A hashtag is used by social media users to search for a specific event or topic or category in the social media world.
The importance of including hashtags is significant as it brings your post out to the public and everyone searching for that specific hashtag will see your post. The likeliness of them clicking into your picture is higher if they found your picture attractive and interesting, which also leads to them clicking into your Instagram account.
Here are some hashtags that you can use, categorized according to the relevance of your Instagram posts.
You can go up to 30 hashtags per post to maximize the capability of the hashtag game, however, is 30 hashtags per post necessary? Some will say that it will bring down the credibility of your post, or even, making you look spammy and amateur. Instead, use about 5-11 hashtags per post, and make sure they’re relevant and match your brand and pictures.
However, you should create your own brand hashtag so that it is specifically for your brand.
Your brand hashtag does not necessarily be just a one-word hashtag. Play around and create a phrase of your own!
Promote your Instagram on other platforms
If you already have a bunch of followers on your Facebook or Twitter or any other social media platforms, you can post a shoutout there and ask your followers to follow you on your Instagram account too.
Add your Instagram handle on your profiles and even on email signatures.
If you already have a website, add a widget to your website with your Instagram live feed and a clear “Follow” button for the ease of your new followers.
Get boosted help from KOL or influencers
Key opinion leaders aka KOL and social media influencers are the experts in product knowledge and has influence in the social media world. These influencers usually have a big scale of followers who they can sell a product to and easily get their attention.
Collaborate with influencers especially if your brand is new and needs to get some attention.
KOLs and influencers can be a vast of variety, ranging from superstar celebrities or just someone with a lot of followers on their Instagram.
When working with KOLs, not all have the same style or price package. You can engage with a local influencer with not as much followers who will contribute a post on their Instagram for free, given that you send them your brand products for them to review. Some might charge you a hefty amount but will be able to provide higher ROI to your brand. It all comes down to your budget and whichever you are comfortable with.
Just make sure you discuss with the influencers on what you are expecting from their posts and what is the target you’re trying to achieve, and they will be able to give you some ideas and feedback.
There are plenty of ways to boost your organic followers. So here’s the breakdown of what we’ve learned:
- Interesting content
- Consistent visuals/filters
- Hashtags, hashtags, hashtags (but not too many)
- Get promoted by KOL and influencers
It takes time to build a massive amount of followers, so just be patient and start off by inviting your friends and family to start following your page, and get them to invite their friends.
How to drive traffic to your online store?
After all your hard work of planning and putting everything together, you finally have your e-commerce online store ready to launch. You can’t wait to launch your online store for the public to start buying your products or services. But wait, you only get to launch your website once and you want it to be effective and take the opportunity to draw as much traffic and awareness as possible.
So what can you do and how do you start to get as much traffic as you can?
Here are some steps you can follow:
1. Start with somewhere close to your heart.
That’s right. Get your friends and family to help share your new business. If they can constantly share pictures of their babies, cats, dogs, funny videos on Facebook, why not get them to help share your new online store?
It is quite a novelty and something to take pride in for successfully starting your own business, so why not share it with your friends and family. They are surely proud to help you share it with their friends and family as well.
Do you have a family group chat? Or a social media group that all your extended family members are in there as well? Or perhaps you have an occasional family gathering or social event that will bring everyone together. Take the opportunity to share with them your updates and let them know about your new online store.
Now, your product or service may not appeal to most of them, so don’t focus on selling your product to them. Make your announcement sound genuine and that you are passionate about what you are doing. Instead, ask them to help spread the word of your new business and you can also offer them samples of your products. This is what family and friends do, after all.
These are the people who will drive attention and interest to your online store because their friends and family would notice that this time, instead of sharing a photo of their baby or their lunch, they are sharing something different and interesting. This will spark a curiosity in their friends and family who follows them on social media platforms.
2. Referral Rewards Program
Who doesn’t like a little reward for doing something nice and great? We all do! Start a referral program that will give your customers something in return for referring their friends and family to join. A lot of businesses are doing the referral program to gain fast popularity towards their brand. Why will this work? Everyone loves a discount or a gift, so when you offer them something in return for successfully inviting their friends and family to the program, they are more likely to convince more and more people. It’s like having a non-official salesperson helping you promote your brand, and in this case, plenty of them. In return, give them discounts, free gifts or a cash credit to purchase from your online store on their next purchase.
3. Invest in SEM/Google AdWords
The fastest and commonly practiced way to drive traffic to your website is to invest in Search Engine Marketing. Don’t be taken aback when you hear the word “invest” and “marketing”. We know it might sound like it’s a higher budget marketing technique, but in actual fact, it’s not as expensive as you think it is. Google AdWords is a pay-per-click advertising method that will entice people to your website and online store. You only pay for your ad when someone clicks on it, or take any action on that ad. We have talked about this topic “Why you should invest in digital advertising” in last week’s article and you can read all about it.
4. Social Media Marketing
Ever just scrolling through your Facebook and Instagram timeline and suddenly you see an ad popping up? These posts usually have the word “sponsored” on them and that’s how social media marketing works. To start off, you need to create quality content to market and put up on social media platforms. On Facebook, when you post a picture or video or just a link, you can click on the “Boost Post” button and set your own budget. Social Media Marketing is the easiest and fastest way to get attention to your business.
5. Reach Out To Bloggers/Social Media Influencers
It’s even better when someone is able to provide reviews on your product or services! Bloggers or social media influencers who have a significant number of readers or followers will generate more popularity for your brand. Do a little research on popular bloggers or influencers that have a focus on their topics. If you are selling makeup or skincare, you would want to look for influencers or bloggers who are beauty gurus. Or if your business sells nutritional items like supplements and vitamins, look for fitness enthusiasts to help with your brand.
These are the people who will be able to convince their followers into buying products they promote on their social media. Bloggers and social media influencers reviewing your product or service will be able to spark the curiosity of their audience and interest, which will then get them searching and clicking on your website.
Previously, on our past articles, we have mentioned 5 ways bloggers are can help to grow your business. It is proven that engaging with bloggers or influencers will be able to rake in some popularity to your new business.
Conclusion: You only get to launch your new online store once. Make it worthwhile and effective by driving as much traffic as you can. This traffic will subsequently turn into conversion, which will bring profit to your business. It is harmless to invest in digital marketing. Think about it, you are launching and setting up an online business, what other methods would hand in hand with it if it isn’t digital marketing. Need help to start somewhere? Contact us today for a consultation and we are more than happy to help you.
For more information, email us at email@example.com or give us a call at +60 088-718 418 on weekdays during office hours.
Remember when we shared tips on getting your first sale on your online store? Getting the first sale was hard but you might not notice this but getting your customer to repeat their purchase could be even harder. But you should not have to worry because Weave Asia is going to share with your some tips on reaching out to your customers.
A lot of customers turn out to be one-time customers who do not return to your online store after their first purchase. Do not be disappointed because the customers who had made a purchase on your products has shown that they have an interest in your brand or product. If your product or service turned out to be satisfactory and promising, they are sure to come back to make another purchase.
While their interest is still fresh and lingering, you may start planning your steps. What are the ways you can try to stay in touch with your customer?
Retargeting, also known as remarketing is one of the many ways you can keep your brand relevant to your customers. Spending a little bit on retargeting ads will allow you to show ads on different platforms to those who have visited your online store before. The fun part of this is, you can choose how to retarget and whom to retarget these at- people who had added items to their cart but never proceeded to checkout or people who actually have completed a purchase.
Start by running a few ads that will engage your customers even after a purchase- have them subscribe to your newsletter. Make it as interesting and tempting as you can to get them to opt-in to your newsletter. Throw in some interesting items that they might be interested in and maybe reward them with a voucher for signing up.
Once you have them signed up for your newsletter, you can easily reach out to them and best of all, it will be free. It is essential to keep your customers happy although they are not much of a big spender or repeating customers. With them signing up to your newsletter, you can add in a little customer service touch into your emails that you send out.
Send them a birthday gift ahead of their birthday. This way, they feel like they are appreciated and empowered, which will make them want to spend money in your online store with the birthday gift that you gave out. Also, ask them for feedback by sending out simple surveys that they can answer easily. That way, they would engage in your newsletter and feel like their feedback is heard. It is very important to build a relationship with your customers, especially gaining their consumer trust.
Whilst you may be sending a lot of emails, you need to check if the content of your email is worthy. Your customers may open your emails but what are the chances of them actually going through the whole email and reading it? The subject of your email also plays the most important role as it is the first impression of your email that determines whether the email will be opened.
Another point that may not have come across your mind is your product packaging. Is your logo simple but enough to leave a lasting impression on your customers? Companies like Amazon.com, Sephora, and Zalora can easily be identified through their boxes or packaging when the courier service people are waiting at the door to deliver your items to you. When the packaging box is just sitting at your kitchen table, anyone who walks past will know what company that is. This actually low-key and subtly create more new sales opportunities for your brand, or another subtle reminder to the customer to finally click on the “Confirm” button on the checkout page.
Another important thing to look out for is whether your online store is simplified and user-friendly. No customers like a complicated and non-straight forward website when they are browsing through. In fact, it frustrates them and drives them away. Be sure that your online store is user-friendly and responsive on all devices. A lot of shoppers are shopping while being on mobile so it is vital that your website provides the best experience for them to make a quick purchase.
Back to the retargeting point, it is fundamental that you retarget the right audience, not limited to just everyone who had visited your online store. You want customers who had already shown interest in your products to come back. Hence, create an ad that will draw their attention and engaging enough to encourage them to come back. Look at their past purchase and recommend products that are relevant to their initial purchase. Throw in a special deal for the product to get them attracted. Include a Call To Action to get them to click.
When the customer is converted into a repeating customer, show them your appreciation. Make your top spending customers feel privileged by sending out a personalized email to thank them for the support. You can even slide in an “exclusive” discount as a token of appreciation for them to use on their next purchase. On top of that, offer a loyalty program to returning customers who have reached a certain purchase amount. After reaching a spending of RM500, customers will be in the loyalty program which offers a point system or exclusive discount. This will entice customers to spend more and it also gives them a sense of privilege.
There are many creative ways for you to venture on to get your customers coming back for more. It isn’t an overnight result but requires patience and determination. If you’re thinking of attempting retargeting ads, email us at firstname.lastname@example.org or give us a call at +60 088-718 418 on weekdays during office hours. We are more than delighted to guide you!